The Ask: Create a campaign that will shift parents’ behavior from choosing traditional baking to making Rice Krispies Treats with their kids. Our insight is that baking has many steps kids can’t enjoy, such as raw eggs that prevent tasting along the way, hot ovens, and long wait times.
I did an extensive copywriting exploration to create a campaign headline that encapsulates the fun and memory-making opportunities with Rice Krispies. The language is ownable, memorable and flexible for holidays all throughout the year. It also inspired the emotional tone of the parent and child photos we shot.
